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Packaging design : successful product branding from concept to shelf /
By: Klimchuk, Marianne Rosner
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Contributor(s): Krasovec, Sandra A.
Publisher: Hoboken, N.J. : J. Wiley & Sons, c2006Description: x, 262 p. : ill. (some col.) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780471720164 (cloth); 9780471720164:.Subject(s): Branding (Marketing) | Packaging -- DesignDDC classification: 658.564 Summary: This visual resource covers the entire packaging design process, including design principles, the creative process, and pre-production and production issues.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.564 KLI (Browse shelf(Opens below)) | 1 | Available | 0073566 |
Total holds: 0
Includes bibliographical references (p. 252-253) and index.
This visual resource covers the entire packaging design process, including design principles, the creative process, and pre-production and production issues.