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Innovative marketing communications : strategies for the events industry /
By: Masterman, Guy
.
Contributor(s): Wood, Emma H.
Series: Events management series.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006Description: xxi, 322 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750663618 (pbk.); 9780750663618:.Subject(s): Special events -- Management | Special events -- MarketingDDC classification: 394.2068 Summary: Providing an insight into the strategic and innovative marketing of events of all scales and nature, this text builds a conceptual framework for developing, planning, implementing and evaluating innovative communication strategies.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 394.2068 MAS (Browse shelf(Opens below)) | 1 | Available | 0057550 |
Total holds: 0
Includes bibliographical references and indexes.
Providing an insight into the strategic and innovative marketing of events of all scales and nature, this text builds a conceptual framework for developing, planning, implementing and evaluating innovative communication strategies.