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Brand management : a theoretical and practical approach /
By: Riezebos, H. J
.
Contributor(s): Kist, Bas | Kootstra, Gert.
Publisher: Harlow : Financial Times Prentice Hall, 2003Description: xvi, 331 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273655053; 9780273655053:.Subject(s): Branding (Marketing) | Brand name products -- Marketing | Product management | MarketingDDC classification: 658.827 Summary: The goal of this book is not only to give insight into what a successful brand can mean for a company, but also to give managers a better feeling of how to adequately develop, manage and protect brands.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 RIE (Browse shelf(Opens below)) | 1 | Available | 0067285 |
Total holds: 0
Includes bibliographical references (p. [297]-312) and indexes.
The goal of this book is not only to give insight into what a successful brand can mean for a company, but also to give managers a better feeling of how to adequately develop, manage and protect brands.