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Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
By: Gummesson, Evert
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Publisher: Oxford ; Boston : Butterworth-Heinemann, 2002Edition: 2nd ed.Description: xiii, 350 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750654074; 9780750654074:.Subject(s): Relationship marketing | Marketing -- ManagementDDC classification: 658.812 Summary: Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing it in terms of relationships, networking and interaction.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.812 GUM (Browse shelf(Opens below)) | 1 | Available | 0073642 |
Total holds: 0
Includes bibliographical references (p. [317]-337) and index.
Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He broadens the debate on marketing management by analysing it in terms of relationships, networking and interaction.