Image from Amazon.com
Sustainable marketing of cultural and heritage tourism /
By: Chhabra, Deepak
.
Series: Routledge critical studies in tourism, business and management series.Publisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2010Description: xii, 238 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138880733; 9781138880733:; 1138880736; 9780415777049; 0415777046.Subject(s): Heritage tourism | Heritage tourism -- Marketing | Tourism -- Marketing | Place marketing | Sustainable development | Cultural property | Sustainable tourismDDC classification: 338.47910688 CHH Summary: Cultural attractions play an important role in tourism at all levels, and cultural heritage attracts huge numbers of tourists. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 338.47910688 CHH (Browse shelf(Opens below)) | Available | 0065261 |
Total holds: 0
Includes bibliographical references and index.
Cultural attractions play an important role in tourism at all levels, and cultural heritage attracts huge numbers of tourists. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting.