An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers /
By: Sleater, Vanessa [author]
.
Contributor(s): Real Espinosa, Juan Manuel [supervisor].
Series: Master of Science in Marketing, 2017; M. Sc. in Marketing, 2017.Publisher: 2017Description: p.Subject(s): Marketing | Soft drinks | Coca Cola (Trademark) | Social responsibility of business | Brand loyalty -- Ireland -- Spain | Consumer satisfactionDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Library Use Only
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ATU Sligo Yeats Library Research Collection | Not for Loan | 0079086 |
Total holds: 0
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017