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Developing a toolkit to create iconic brand status in the Irish market /

By: Mitchell, Ellen.
Contributor(s): Moran, Carol [supervisor].
Series: Master of Science in Marketing, 2017; M. Sc. in Marketing, 2017.Publisher: 2017Description: p.Subject(s): Marketing | Brand loyalty | Consumer satisfaction -- IrelandDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017
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Item type Current library Call number Status Date due Barcode Item holds
Library Use Only Library Use Only ATU Sligo Yeats Library Research Collection Not for Loan 0079089
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Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2017

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