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CMO to CRO : the Revenue Takeover by the Next Generation Executive /

By: Geller, Mike.
Contributor(s): Keenan, Rolly [author] | Starr, Brandi [author].
Publisher: USA : BookBaby, 2021Description: 260 p. : ill. ; 26 cm.ISBN: 9781544517803.Subject(s): Marketing -- Management | Revenue managementGenre/Form: Electronic books.DDC classification: 658.872
Contents:
Intro -- Introduction -- Part I: The Problem -- 1. Enough Is Enough -- 2. What Gets Measured Gets Done -- 3. Too Much Tech, Not Enough Strategy -- 4. Not My Monkeys, Not My Circus -- 5. Why It All Matters -- Part II: The Future -- 6. If It Isn't Working for the Customer, It Isn't Working -- 7. Line Up Behind the Tech: RevOps -- 8. The Modern Front Office -- 9. The Domino Effect -- 10. The "Open Concept" Revenue Team -- Part III: How You Get There -- 11. Pick Your Path -- 12. Have the Right Tech -- 13. Building RevOps -- 14. What REAL Change Looks Like -- 15. Introducing the Chief Revenue Officer -- Conclusion -- Acknowledgments -- About the Authors
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 GEL (Browse shelf(Opens below)) Available 0084365
Total holds: 0

Intro -- Introduction -- Part I: The Problem -- 1. Enough Is Enough -- 2. What Gets Measured Gets Done -- 3. Too Much Tech, Not Enough Strategy -- 4. Not My Monkeys, Not My Circus -- 5. Why It All Matters -- Part II: The Future -- 6. If It Isn't Working for the Customer, It Isn't Working -- 7. Line Up Behind the Tech: RevOps -- 8. The Modern Front Office -- 9. The Domino Effect -- 10. The "Open Concept" Revenue Team -- Part III: How You Get There -- 11. Pick Your Path -- 12. Have the Right Tech -- 13. Building RevOps -- 14. What REAL Change Looks Like -- 15. Introducing the Chief Revenue Officer -- Conclusion -- Acknowledgments -- About the Authors

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