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Think public relations /

By: Wilcox, Dennis L.
Contributor(s): Cameron, Glen T [author] | Reber, Bryan H [author] | Shin, Jae-Hwa [author].
Publisher: Boston, Ma. : Pearson, ©2013Edition: 2nd ed., 2013 edition.Description: xvii, 400 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780205857258.Subject(s): Public relations | Communication in marketingDDC classification: 659.2
Contents:
What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The mass media -- The internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports, and tourism -- Government and politics -- Nonprofit, health, and education.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 659.2 WIL (Browse shelf(Opens below)) Available 0084447
Total holds: 0

Includes index.

What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The mass media -- The internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports, and tourism -- Government and politics -- Nonprofit, health, and education.

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