Think public relations /
By: Wilcox, Dennis L
.
Contributor(s): Cameron, Glen T [author]
| Reber, Bryan H [author]
| Shin, Jae-Hwa [author]
.
Publisher: Boston, Ma. : Pearson, ©2013Edition: 2nd ed., 2013 edition.Description: xvii, 400 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780205857258.Subject(s): Public relations | Communication in marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
![]() |
ATU Sligo Yeats Library Main Lending Collection | 659.2 WIL (Browse shelf(Opens below)) | Available | 0084447 |
Includes index.
What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The mass media -- The internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports, and tourism -- Government and politics -- Nonprofit, health, and education.