Preface -- Acknowledgements -- About the Authors -- Part 1 Overview of Strategic Management -- Chapter 1 The Nature of Strategic Management, The Cohesion Case: COCA-COLA Company, 2018 -- Part 2 Strategy Formulation -- Chapter 2 Business Vision and Mission -- Chapter 3 The External Assessment -- Chapter 4 The Internal Assessment -- Chapter 5 Strategies in Action -- Chapter 6 Strategy Analysis and Choice -- Part 3 Strategy Implementation -- Chapter 7 -- Implementing Strategies: Management and Marketing Issues -- Part 4 Key Strategy Evaluation and Governance -- Chapter 9 Strategy Evaluation and Governance -- Part 5 Key Strategic-Management Topics -- Chapter 10 Busines Ethics, Environmental Sustainability, and Corporate Social Responsibility --Global and International Issues -- Part 6 Strategic-Management Case Analysis -- How to Prepare and Present a Case Analysis

"In today's increasingly global business environment, an organization's survival depends on formulating, evaluating, and implementing key decisions. Presenting a logical, systematic and objective approach to shaping an organization's direction, Strategic Management: A Competitive Advantage Approach, Concepts and Cases is by far the most practical skills-oriented textbook in this field. The chapters progress based on a leading integrative model that enables students to learn the process of actually doing strategic planning, thereby honing one of today's most sought-after employability skills.
This unique "learning by doing" approach is complemented, in the seventeenth edition, by an even wider ranging coverage of important issues in business ethics, social responsibility, global operations, and sustainability - all framed within a strategic-planning framework."