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Inside the customer universe : how to build unique customer insight for profitable growth and market leadership /

By: Andersen, Henrik, 1953-.
Contributor(s): Ritter, Thomas, 1970-.
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Description: x, 279 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470694244 (cloth : alk. paper); 9780470694244:; 0470694246 (cloth : alk. paper).Subject(s): Customer relations | MarketingDDC classification: 658.8343
Contents:
A quick guide to customer universe based execution -- The executive challenge of driving EBITDA growth -- The challenges of current segmentation models -- Identifying customer types : inside the customer mind -- Identifying roles and scenes : inside situations and occasions -- CUBEical segmentation : the platform for achieving market leadership -- CUBEical strategy : where and how to compete -- CUBEical implementation : how to take the lead -- CUBEical thinking : how it links to other business frameworks -- The fast moving consumer goods universe -- The key account management universe -- The mergers and acquisition universe.
Summary: This title provides a systematic approach to out-do competitors by providing the tools to decode the drivers of customer needs that will lead to the implementation of successful customer management growth strategies. The approach will allow firms to predict, and set, customer needs and expectations, rather than follow them.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.8343 AND (Browse shelf(Opens below)) 1 Available 0068224
Total holds: 0

Includes index.

A quick guide to customer universe based execution -- The executive challenge of driving EBITDA growth -- The challenges of current segmentation models -- Identifying customer types : inside the customer mind -- Identifying roles and scenes : inside situations and occasions -- CUBEical segmentation : the platform for achieving market leadership -- CUBEical strategy : where and how to compete -- CUBEical implementation : how to take the lead -- CUBEical thinking : how it links to other business frameworks -- The fast moving consumer goods universe -- The key account management universe -- The mergers and acquisition universe.

This title provides a systematic approach to out-do competitors by providing the tools to decode the drivers of customer needs that will lead to the implementation of successful customer management growth strategies. The approach will allow firms to predict, and set, customer needs and expectations, rather than follow them.

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