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Strategic brand management : a European perspective /
By: Keller, Kevin Lane
.
Contributor(s): Apéria, Tony | Georgson, Mats.
Publisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Edition: 2nd ed.Description: xxv, 940 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273737872 (pbk.); 9780273737872:; 0273737872 (pbk.).Subject(s): Brand name products -- Europe -- Management | Brand name products -- ManagementDDC classification: 658.827 Summary: Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.827 KEL (Browse shelf(Opens below)) | 1 | Lost Checked out | 30/03/2020 | 0060984 |
Total holds: 0
Includes bibliographical references and index.
Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject.