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Ethical marketing and the new consumer /
By: Arnold, Chris.
Publisher: Chichester : Wiley, 2009Description: xv, 272 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470743027 (hbk); 9780470743027:; 0470743026 (hbk).Subject(s): Marketing -- Moral and ethical aspects | Consumer behavior
| Green marketing | Branding | Business ethics | Social responsibility of businessDDC classification: 658.802 ARN Summary: Do you know why someone who buys Fairtrade food drives a gas guzzling 4x4? Empowered, informed and using the money in their pocket to make a point, not just a purchase, the consumer now calls the shots more than ever. This book explores the latest trends and developments in consumer marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 ARN (Browse shelf(Opens below)) | Available | 0081147 | |||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 ARN (Browse shelf(Opens below)) | 1 | Available | 0060309 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 ARN (Browse shelf(Opens below)) | 1 | Lost Checked out | 20/08/2019 | 0077714 | |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 ARN (Browse shelf(Opens below)) | 3 | Available | 0060646 |
Total holds: 0
Includes index.
Do you know why someone who buys Fairtrade food drives a gas guzzling 4x4? Empowered, informed and using the money in their pocket to make a point, not just a purchase, the consumer now calls the shots more than ever. This book explores the latest trends and developments in consumer marketing.