Visual merchandising for fashion /
By: Bailey, Sarah [author.].
Contributor(s): Baker, Jonathan [author.].
Series: Basics fashion management: Publisher: London : Bloomsbury, 2014Description: 192 pages : colour illustrations ; 23 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9782940496129; 9782940496129:; 2940496129; 9782940447701; 2940447705.Subject(s): Fashion merchandising | Display of merchandiseDDC classification: 746.920688Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 746.920688 BAI (Browse shelf(Opens below)) | Available | 0081440 |
Includes appendices, bibliographical references, glossary and index.
Visual merchandising and designing the customer experience -- Display basics -- Space planning principles -- Displaying merchandise -- Visual concept research and design -- The future of visual merchandising.
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles.