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Marketing health: smoking and the discourse of public health in Britain, 1945-2000 /
By: Berridge, Virginia.
Publisher: Oxford ; New York : Oxford University Press, 2007Description: xv, 338 p. : ill., ports.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199260300 (alk. paper); 9780199260300:; 0199260303 (alk. paper).Subject(s): Medical care -- Marketing | Public health -- MarketingDDC classification: 362.10688 Summary: The author examines the way in which public health policy has changed and developed since the Second World War. It explains how public health began to focus on 'lifestyle' diseases, and looks at the debates which took place along the way, using smoking as a model.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 362.10688 BER (Browse shelf(Opens below)) | 1 | Available | 0067654 |
Total holds: 0
Includes bibliographical references (p. [288]-309) and index.
The author examines the way in which public health policy has changed and developed since the Second World War. It explains how public health began to focus on 'lifestyle' diseases, and looks at the debates which took place along the way, using smoking as a model.