An exploratory study into the luxury services SME sector : the impact of brand equity on performance during an economic uncertainty /
By: Berrigan, Susan.
Contributor(s): Ryan, Suzanne.
Series: Master of Science in Marketing, 2009; M. Sc. in Marketing, 2009.Publisher: 2009Description: p.Subject(s): Branding (Marketing)
| Luxuries | Consumer satisfaction | Brand loyaltyDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Library Use Only
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ATU Sligo Yeats Library Research Collection | 1 | Not for loan | M027751 |
Total holds: 0
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2009