Includes bibliographic referecnes and index.

Introduction : the marketing of hospitality and leisure experiences / Noel Scott, Eric Laws and Phillip Boksberger -- Conceptualizing experience : a tourist based appraoch / Serena Volo -- Urban tourism precincts and the experience of place / Tony Griffin and Bruce Hayllar -- Reading the landscape : the development of a typology of literary trails that incorporate an experiential design perspective / Nicola MacLeod, Deborah Hayes and Alix Slater -- The consumption of the museum service experiences : benefits and value of museum experiences / Jennifer Kim Lian Chab -- Retail and service encounters : the inter-cultural tourist experience / Katherine B. Hartman, Tracy Meyer and Lisa L. Scribner -- Student travel experiences : memories and dreams / Michael Morgan and Feifei Xu -- The staging of experiences in wine tourism / Brigit Pikkemaat, Mike Peters, Philip Boksberger and MAnuela Secco -- Marketing the leisure experience to baby boomers and older tourists / Ian Patterson and Shane Pegg -- Effect of experience on cognition, affect and satisfaction : the case of the Japanese visitors to Macau / Yi Chen, Xinran Lehto and Soojin Choi -- Quality tourism expereinces : reviwes, reflections, research agendas / Gayle Jennings, Young-Sook Lee, Amanda Ayling, Brooke Lunny, Carl Cater and Cluadia Ollenburg -- Agenda for co-creation tourism experience research / Esther Binkhorst and Teun Den Dekker -- Cultural experience tourist motives dimensionality : a cross-cultural study / Pandor L. Kay -- Index.

This text examines the marketing of experience-based tourism from a theoretical and practical perspective. It collates the work of leading tourism academics to provide an authoritative statement of the state of the art.