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Cultural strategy : using innovative ideologies to build breakthrough brands /
By: Holt, Douglas B.
Contributor(s): Cameron, Douglas.
Publisher: Oxford : Oxford University Press, 2012Description: xv, 387 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199655854 (pbk.); 9780199655854:; 0199655855 (pbk.).Subject(s): Branding (Marketing)
| Marketing -- Social aspects | Branding (Marketing) -- Case studiesDDC classification: 658.827 Summary: 'Cultural Strategy' provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 HOL (Browse shelf(Opens below)) | 1 | Available | 0079351 |
Total holds: 0
Includes index.
'Cultural Strategy' provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs.