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Global marketing management : changes, new challenges, and strategies /
By: Lee, Kiefer.
Contributor(s): Carter, S. (Steve).
Publisher: Oxford : Oxford University Press, 2012Edition: 3rd ed.Description: xxv, 578 p. : col. ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199609703 (pbk.); 9780199609703:; 0199609705 (pbk.).Subject(s): Export marketing -- Management
| International business enterprises -- Management | Strategic planningDDC classification: 658.84 Summary: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.84 LEE (Browse shelf(Opens below)) | 1 | Available | 0078048 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.84 LEE (Browse shelf(Opens below)) | 1 | Available | 0077216 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.84 LEE (Browse shelf(Opens below)) | 2 | Available | 0078042 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.84 LEE (Browse shelf(Opens below)) | 3 | Available | 0078078 |
Total holds: 0
Includes bibliographical references and index.
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.