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Planning and managing public relations campaigns : a strategic approach /

By: Gregory, Anne.
Contributor(s): Chartered Insitute of Public Relations.
Series: PR in practice series.Publisher: London : Kogan Page Ltd, 2015Edition: 4th edition.Description: ix, 214 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749468736; 9780749468736:; 0749468734.Subject(s): Public relations -- Great Britain | Public relations | Public relations -- ManagementDDC classification: 659.2
Contents:
Acknowledgements -- About the author -- 01 : planning and managing : the context -- 02 : public relations in context -- 03 : starting the planning process -- 04 : research and analysis -- 05 : communication theory and setting aims and objectives -- 06 : knowing the publics and messages -- 07 : strategy and tactics -- 08 : timescales -- 09 : knowing what has been achieved : evaluation and review -- Index.
Summary: Illustrated with examples and case studies, this book is vital reading for students, practitioners and managers who want to have a step-by-step guide to the planning and management process.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 659.2 GRE (Browse shelf(Opens below)) 1 Available 0092733
Total holds: 0

Includes index.

Acknowledgements -- About the author -- 01 : planning and managing : the context -- 02 : public relations in context -- 03 : starting the planning process -- 04 : research and analysis -- 05 : communication theory and setting aims and objectives -- 06 : knowing the publics and messages -- 07 : strategy and tactics -- 08 : timescales -- 09 : knowing what has been achieved : evaluation and review -- Index.

Illustrated with examples and case studies, this book is vital reading for students, practitioners and managers who want to have a step-by-step guide to the planning and management process.

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