Planning and managing public relations campaigns : a strategic approach /
By: Gregory, Anne.
Contributor(s): Chartered Insitute of Public Relations.
Series: PR in practice series.Publisher: London : Kogan Page Ltd, 2015Edition: 4th edition.Description: ix, 214 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749468736; 9780749468736:; 0749468734.Subject(s): Public relations -- Great Britain | Public relations | Public relations -- ManagementDDC classification: 659.2Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 659.2 GRE (Browse shelf(Opens below)) | 1 | Available | 0092733 |
Includes index.
Acknowledgements -- About the author -- 01 : planning and managing : the context -- 02 : public relations in context -- 03 : starting the planning process -- 04 : research and analysis -- 05 : communication theory and setting aims and objectives -- 06 : knowing the publics and messages -- 07 : strategy and tactics -- 08 : timescales -- 09 : knowing what has been achieved : evaluation and review -- Index.
Illustrated with examples and case studies, this book is vital reading for students, practitioners and managers who want to have a step-by-step guide to the planning and management process.