Share this : the social media handbook for PR professionals /
Contributor(s): Waddington, Stephen | Chartered Institute of Public Relations.
Publisher: Chichester : John Wiley & Sons, 2012Description: xiv, 245 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118404843 (cloth); 9781118404843:; 111840484X (cloth).Subject(s): Ubiquitous computing | Public relations | Social mediaDDC classification: 302.2310246592Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 302.2310246592 WAD (Browse shelf(Opens below)) | 1 | Available | 0078935 |
Includes index.
Foreword / Jane Wilson -- Introduction / Stephen Waddington -- Part I. Changing media, changing PR -- An introduction to social networks / Katy Howell
Part II. Planning -- Kick-start your social media strategy / Simon Sanders -- What has Google ever done for PR? / Andrew Smith -- Integrating traditional and social media / Helen Nowicka -- Social media guidelines: creating freedom within a framework / Gemma Griffiths -- Open communication: psychology, ethics and etiquette / Becky McMichael
Part III. Networks -- Facebook: a way to engage with your audiences / Robin Wilson -- Twitter: The unstoppable rise of microblogging / Alex Lacey -- LinkedIn: social networking for professionals / Matt Appleby -- Google+: better than Buzz? / Dan Tyte -- The business of blogging / Stephen Waddington
Part IV. Online media relations -- Modern media relations and social media newsrooms / Stuart Bruce -- Brands as media / Rob Brown -- The future of broadcast / Russell Goldsmith -- Media relations modernised -- Adam Parker -- Pitching using social media / Julio Romo
Part V. Monitoring and measurement -- Real-time public relations / Philip Sheldrake -- Social media monitoring / Andrew Smith -- Measuring social media / Richard Bagnall
Part VI. Skills -- Skilling up for the future / Daljit Bhurji -- The future of PR education / Richard Bailey
Part VII. Industry change -- Employee engagement: how social media are changing internal communication / Rachel Miller -- Back to the future for public sector communications / Mark Pack -- Modernising public affairs for the Digital Age / Stuart Bruce -- Social media and the third sector / Simon Collister
Part VIII. The future -- Here comes Web 3.0 and the Internet of things / Philip Sheldrake.
'Share This' is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.