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Share this : the social media handbook for PR professionals /

Contributor(s): Waddington, Stephen | Chartered Institute of Public Relations.
Publisher: Chichester : John Wiley & Sons, 2012Description: xiv, 245 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118404843 (cloth); 9781118404843:; 111840484X (cloth).Subject(s): Ubiquitous computing | Public relations | Social mediaDDC classification: 302.2310246592
Contents:
Foreword / Jane Wilson -- Introduction / Stephen Waddington -- Part I. Changing media, changing PR -- An introduction to social networks / Katy Howell
Part II. Planning -- Kick-start your social media strategy / Simon Sanders -- What has Google ever done for PR? / Andrew Smith -- Integrating traditional and social media / Helen Nowicka -- Social media guidelines: creating freedom within a framework / Gemma Griffiths -- Open communication: psychology, ethics and etiquette / Becky McMichael
Part III. Networks -- Facebook: a way to engage with your audiences / Robin Wilson -- Twitter: The unstoppable rise of microblogging / Alex Lacey -- LinkedIn: social networking for professionals / Matt Appleby -- Google+: better than Buzz? / Dan Tyte -- The business of blogging / Stephen Waddington
Part IV. Online media relations -- Modern media relations and social media newsrooms / Stuart Bruce -- Brands as media / Rob Brown -- The future of broadcast / Russell Goldsmith -- Media relations modernised -- Adam Parker -- Pitching using social media / Julio Romo
Part V. Monitoring and measurement -- Real-time public relations / Philip Sheldrake -- Social media monitoring / Andrew Smith -- Measuring social media / Richard Bagnall
Part VI. Skills -- Skilling up for the future / Daljit Bhurji -- The future of PR education / Richard Bailey
Part VII. Industry change -- Employee engagement: how social media are changing internal communication / Rachel Miller -- Back to the future for public sector communications / Mark Pack -- Modernising public affairs for the Digital Age / Stuart Bruce -- Social media and the third sector / Simon Collister
Part VIII. The future -- Here comes Web 3.0 and the Internet of things / Philip Sheldrake.
Summary: 'Share This' is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 302.2310246592 WAD (Browse shelf(Opens below)) 1 Available 0078935
Total holds: 0

Includes index.

Foreword / Jane Wilson -- Introduction / Stephen Waddington -- Part I. Changing media, changing PR -- An introduction to social networks / Katy Howell

Part II. Planning -- Kick-start your social media strategy / Simon Sanders -- What has Google ever done for PR? / Andrew Smith -- Integrating traditional and social media / Helen Nowicka -- Social media guidelines: creating freedom within a framework / Gemma Griffiths -- Open communication: psychology, ethics and etiquette / Becky McMichael

Part III. Networks -- Facebook: a way to engage with your audiences / Robin Wilson -- Twitter: The unstoppable rise of microblogging / Alex Lacey -- LinkedIn: social networking for professionals / Matt Appleby -- Google+: better than Buzz? / Dan Tyte -- The business of blogging / Stephen Waddington

Part IV. Online media relations -- Modern media relations and social media newsrooms / Stuart Bruce -- Brands as media / Rob Brown -- The future of broadcast / Russell Goldsmith -- Media relations modernised -- Adam Parker -- Pitching using social media / Julio Romo

Part V. Monitoring and measurement -- Real-time public relations / Philip Sheldrake -- Social media monitoring / Andrew Smith -- Measuring social media / Richard Bagnall

Part VI. Skills -- Skilling up for the future / Daljit Bhurji -- The future of PR education / Richard Bailey

Part VII. Industry change -- Employee engagement: how social media are changing internal communication / Rachel Miller -- Back to the future for public sector communications / Mark Pack -- Modernising public affairs for the Digital Age / Stuart Bruce -- Social media and the third sector / Simon Collister

Part VIII. The future -- Here comes Web 3.0 and the Internet of things / Philip Sheldrake.

'Share This' is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.

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