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Luxury China : market opportunities and potential /

By: Chevalier, Michel, 1943-.
Contributor(s): Lu, Pierre Xiao.
Publisher: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010Description: xvii, 251 p. : ill., maps ; 24 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 9780470823415; 9780470823415:; 0470823410.Subject(s): Consumer behavior -- China -- Case studies | Luxury goods industry -- China | Luxury | Luxury goods industry -- China -- Case studies | Consumer behavior -- China | Brand name products -- China | Brand name products -- China -- Case studies | Luxuries -- China -- Marketing | Luxuries -- China -- Marketing -- Case studiesDDC classification: 658.800951
Contents:
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.800951 CHE (Browse shelf(Opens below)) 1 Available 0075862
Total holds: 0

Includes bibliographic references (p. [241]-243) and index.

Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.

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