Advanced Web metrics with Google Analytics /
By: Clifton, Brian.
Series: Serious skills.Publisher: Indianapolis, Ind. : Wiley Pub., 2010Edition: 2nd ed.Description: xxv, 501 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470562314 (pbk.); 9780470562314:; 0470562315.Subject(s): Google Analytics | Web usage mining -- Google Analytics | Web usage mining | Internet users -- Statistics -- Data processing | WebometricsDDC classification: 006.3Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 006.3 CLI (Browse shelf(Opens below)) | 1 | Available | 0060574 |
Includes bibliographical references and index.
Foreword -- Introduction -- Part I : measuring success. Chapter 1 : why understanding your Web traffic is important to your business. Chapter 2 : avaialble methodologies and their accuracy. Chapter 3 : Google analytics features, benefits and limitations -- Part II : using Google analytics reports. Chapter 4 : using the Google analytics interface. Chapter 5 : reports explained -- Part III : implementing Google analytics. Chapter 6 : getting up and running with Google analytics. Chapter 7 : advanced implementation. Chapter 8 : best-practices configuration guide. Chapter 9 : Google analytics hacks -- Part IV : using visitor data to drive website improvement. Chapter 10 : focusing on key performance indicators. Chapter 11 : real-world tasks. Chapter 12 : integrating Google analytics with third-party applications -- Appendix A : regular expression overview -- Appendix B : useful tools -- Appendix C : recommended further reading -- Index.
This work offers advanced Google Analytic tips and techniques while showing how to actually implement web analytics methods and concepts. Packed with definitions, tactics, techniques and workarounds, the book's best practices and advanced implementation and usage techniques will empower anyone to use GA to improve their site.