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Market research in practice : an introduction to gaining greater market insight /

By: Hague, Paul N.
Contributor(s): Harrison, Matthew | Cupman, Julia | Truman, Oliver.
Publisher: London : Kogan Page, 2016Edition: Third edition.Description: xviii, 382 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780749475857; 9780749475857:; 0749475854.Subject(s): Marketing research | Marketing research -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 658.83
Contents:
Preface -- Part one : planning a market research study -- Part two : qualitative research -- Part three : quantitative research -- Part four : using market research -- Part five : the market research industry -- Bibliography -- Index.
Summary: This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.83 HAG (Browse shelf(Opens below)) 1 Available 0064394
Total holds: 0

Includes bibliographical references (pages [360]-377) and index.

Preface -- Part one : planning a market research study -- Part two : qualitative research -- Part three : quantitative research -- Part four : using market research -- Part five : the market research industry -- Bibliography -- Index.

This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.

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