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The handbook of market opinion and research /
Contributor(s): De Bont, Cees | Van Hamersveld, Mario | ESOMAR.
Publisher: Hoboken, N.J. : Wiley, 2007Edition: 5th ed.Description: xxvi, 627 p. : ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470517680 (hbk.); 9780470517680:; 0470517689 (hbk.).Subject(s): Marketing research
DDC classification: 658.83 Summary: With contributions from over 40 research thought leaders and specialists from across the world, this text explains the research techniques and methodologies within a contemporary business context.Continues: ESOMAR handbook of market and opinion research
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.83 VAN (Browse shelf(Opens below)) | 1 | Available | 0068229 |
Total holds: 0
Includes bibliographical references and index.
With contributions from over 40 research thought leaders and specialists from across the world, this text explains the research techniques and methodologies within a contemporary business context.