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The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns /

By: Dodson, Ian [author.].
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]Description: viii, 385 pages : illustrations ; 26 cm.Content type: text | text | still image Media type: computer | unmediated Carrier type: online resource | volumeISBN: 9781119265702:.Subject(s): Internet marketing | Strategic planning | Marketing -- ManagementDDC classification: 658.872
Contents:
Preface -- An introduction to digital marketing -- Search Engine Optimization -- Pay Per Click -- Digital Display Advertising -- email marketing -- Social media marketing : part 1 -- Social media marketing : part 2 -- Mobile marketing -- Analytics -- Strategy and planning -- Conclusion -- Acknowledgments -- Glossary -- Additional resources -- About the Digital Marketing Institute -- About the author -- Index.
Summary: The premier guide to digital marketing that works, and a solid framework for success, this title is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 DOD (Browse shelf(Opens below)) Available 0062478
Total holds: 0

Includes index.

Preface -- An introduction to digital marketing -- Search Engine Optimization -- Pay Per Click -- Digital Display Advertising -- email marketing -- Social media marketing : part 1 -- Social media marketing : part 2 -- Mobile marketing -- Analytics -- Strategy and planning -- Conclusion -- Acknowledgments -- Glossary -- Additional resources -- About the Digital Marketing Institute -- About the author -- Index.

The premier guide to digital marketing that works, and a solid framework for success, this title is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer.

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