Understanding the consumer : a European perspective /
By: Dubois, Bernard.
Publisher: London : Financial Times/Prentice Hall, 2000Description: xii,323 p. : ill, graph. col. plates ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0136163688; 9780136163688:; 9780136163688.Subject(s): Consumer behavior -- Europe | Consumption (Economics) -- EuropeDDC classification: 658.8342094 Summary: Consumer behaviour is the keystone of marketing, and in this text Bernard Dubois seeks to quantify the search for understanding consumer dynamics, through observation, theory, and data-based analysis.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8342094 DUB (Browse shelf(Opens below)) | 1 | Available | M028966 |
Includes bibliographical references and index.
Consumer behaviour is the keystone of marketing, and in this text Bernard Dubois seeks to quantify the search for understanding consumer dynamics, through observation, theory, and data-based analysis.
Translated from the French.