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The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset /

By: Fertik, Michael [author.].
Contributor(s): Thompson, David C [author.].
Publisher: London : Piatkus, 2015Description: 244 pages ; 24 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780349406831; 9780349406831:; 0349406839; 0349406855; 9780349406855.Subject(s): Online identities -- Social aspects | Personal information management | Online social networks | Online identities | Reputation | Internet in publicity | Privacy | Public relations | Success in business | Corporate imageDDC classification: 302.231
Contents:
Welcome to the Reputation Economy -- Stored: Reputation is permanent, cheap, and ubiquitous -- Scored: Everything that can be collected and aggregated will -- Potent: Don't stop believing (in the power of reputation to shape your career) -- Discoverable: Find your soup can -- Disruptive: Reeducating education -- Instant: Live like a VIP in a Reputation Economy world -- Portable: Do NBA stars make good babysitters? -- Inaccurate: Avoid a social media oil spill -- Proactive: Own the conversation -- Conclusion: Be an innovator.
Summary: In a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent. Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of Reputation.com.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 302.231 FER (Browse shelf(Opens below)) Available 0082767
Total holds: 0

Includes bibliographical references (pages 219-230) and index.

Welcome to the Reputation Economy -- Stored: Reputation is permanent, cheap, and ubiquitous -- Scored: Everything that can be collected and aggregated will -- Potent: Don't stop believing (in the power of reputation to shape your career) -- Discoverable: Find your soup can -- Disruptive: Reeducating education -- Instant: Live like a VIP in a Reputation Economy world -- Portable: Do NBA stars make good babysitters? -- Inaccurate: Avoid a social media oil spill -- Proactive: Own the conversation -- Conclusion: Be an innovator.

In a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent. Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of Reputation.com.

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