The satisfied customer : winners and losers in the battle for buyer preference /
By: Fornell, Claes.
Publisher: New York : Palgrave Macmillan, 2007Description: viii, 247 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1403981973; 9781403981974:; 9781403981974; 0230604064; 9780230604063.Subject(s): Consumer satisfaction![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8343 FOR (Browse shelf(Opens below)) | 1 | Available | 0051313 |
Includes bibliographical references (p. [231]-237) and index.
Introduction -- The big picture -- The science of customer satisfaction -- When customer satisfaction matters and when it deosn't -- Customer satisfaction and stock returns: the power of the obvious -- Things aren't always what they seem : inadvertently damaging customer assets -- Customer asset management: offense versus defense -- Putting the numbers to work.
'The Satisfied Customer' is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics.