Coca-globalization : following soft drinks from New York to New Guinea /
By: Foster, Robert John.
Publisher: New York : Palgrave Macmillan, 2008Description: xxvii, 275 pages : illustrations ; 24 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 0312238711; 9780312238711:; 9780312238711; 0230603866; 9780230603868.Subject(s): Commerce -- Social aspects | Advertising
| Cola drinks -- Marketing -- Social aspects | Globalization | Consumers -- Developing countries -- Social conditions | Cola drinks -- Social aspects | Consumers -- Social aspects | Culture and globalizationDDC classification: 338.88 FOS | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.88 FOS (Browse shelf(Opens below)) | Available | 0082125 |
Includes bibliographical references (pages 251-268) and index.
The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-Cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands, and value creation -- A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers, and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency, and change -- Conclusion : product networks and the politics of knowledge.