Includes bibliographical references and index.

Contributors -- Communicating with the public / Diana M. Bonta and Diana Halper -- Lessons learned from communicating with the public / Jonathan E. Fielding -- How to prepare for a media interview / Norman S. Hartman -- Persuading others : how to advocate / Patricia A. Nolan -- Lessons learned from advocacy for health care reform / Quentin D. Young, Margie Schaps, and Ida Hellander -- Lessons learned from advocacy for the promotion of peace and public health / Victor W. Sidel, John Loretz, and Robert M. Gould -- How public health workers can be directly involved in policy-making processes / E. Richard Brown -- Making a presentation / Joyce R. Gaufin and Barry S. Levy -- Using active learning to make presentations memorable / Making presentations with passion and props / Virginia A. Caine -- An example of how to accept an award with humility, authenticity, and grace / Robert Garcia -- Writing for publication / Omar A. Khan and Tim Brookes -- Honing your writing skills for peer-reviewed publication / Mary E. Northridge -- 21 tips for clearer writing / Barry S. Levy and Joyce R. Gaufin -- The evolution of writing a book : my experience / Linda Landesman -- Practicing cultural competence / Carol Easley Allen and Cheryl E. Easley -- Sexuality and diet : two examples of the importance of cultural competence / Carmen Rita Nevarez -- How to work within an organization / Tricia Todd and Shailendra Prasad -- Lessons learned from working in organizations / J. Alan Baker -- Planning and budgeting / Walter Tsou -- How to plan and budget in an emergency situation / Esther D. Chernak -- Lessons learned from experience in financial management and oversight / Melvin D. Shipp -- Improving and maintaining quality / Ron Bialek and John W. Moran -- Improving quality in your organization / Paul Halverson -- Obtaining funding / Fern Percheski and Robyn Powers -- Fundraising from individuals and corporations / Lyndon Haviland -- Recruiting and developing employees / Donna R. Dinkin, Sylvester Taylor, and Joyce R. Gaufin -- Hiring and retaining the right workers in the right jobs / Kristine M. Gebbie -- Creating a vision and inspiring others / Robert S. Lawrence and Barry S. Levy -- People who have inspired us / Robert S. Lawrence and Barry S. Levy -- Transforming organizations by using systems thinking / Charlotte Roberts and Frankie Byrum -- Lessons learned in transforming the Veterans Health System / Kenneth W. Kizer -- Creating and sustaining change / Magda G. Peck -- Fluoridation : bringing about and maintaining change / Myron Allukian, Jr. -- Build the stomach for the journey / Ronald Heifetz, Alexander Grashow, and Martin Linsky -- Facilitating negotiation and mediation / Giorgio A. Piccagli -- Lessons learned about negotiation from a career in public health / David J. Sencer -- Collaborating with others / Darrin K. Hicks and Carl E. Larson -- Lessons learned from establishing a collaborative graduate program that evolved into a collaborative school of public health /Audrey Gotsch and Michael Greenberg -- A funder's work to facilitate and nurture collaboration / Martin D. Cohen.

Designed for new and seasoned public health workers alike, this user-friendly guide focuses on the day-to-day practical skills and competencies that are often not taught in educational or training programs. It is a how-to book with tools, techniques, tips, checklists.