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Digital lipstick on a legacy pig! : a practitioner's personal notes on digital transformation /
By: Gavarasana, Vaasu S [author.].
Publisher: [Singapore] : [Createspace Independent Publishing], [2016]Description: 36 pages ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781537636429; 1537636421.Subject(s): Business -- Technological innovations | Information technologyDDC classification: 658.05
Contents:
Introduction -- Why didgital transformation? What's the difference bewteen IT and digital? -- Are digital and digital marketing different? -- Seven mistakes that derail digital transformation -- The right leader and organization structure -- Change philosophy -- Plot customer path2engagement -- Muster and cluster -- Mull and cull -- No digital lipstick for the legacy pig -- The Churchillian charge -- The Star Trek bridge.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.05 GAV (Browse shelf(Opens below)) | Available | 0081276 |
Total holds: 0
Introduction -- Why didgital transformation? What's the difference bewteen IT and digital? -- Are digital and digital marketing different? -- Seven mistakes that derail digital transformation -- The right leader and organization structure -- Change philosophy -- Plot customer path2engagement -- Muster and cluster -- Mull and cull -- No digital lipstick for the legacy pig -- The Churchillian charge -- The Star Trek bridge.