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Online marketing : a customer-led approach /
By: Gay, Richard.
Contributor(s): Charlesworth, Alan | Esen, Rita.
Publisher: Oxford : Oxford University Press , 2007Description: xvii, 538 p. : Ill., graph. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199265855; 9780199265855:.Subject(s): Internet marketing
| Electronic commerceDDC classification: 658.872 Summary: 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.872 GAY (Browse shelf(Opens below)) | 1 | Available | 0078912 |
Total holds: 0
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.