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The green marketing manifesto /
By: Grant, John.
Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007Description: xvi, 304 p. : ill. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470723241; 9780470723241:; 0470723246.Subject(s): Marketing
| Green marketing | Green marketing -- Case studies | Environmental economics | Green products | Consumption (Economics) -- Environmental aspects | Conservation of natural resourcesDDC classification: 658.802 Summary: John Grant provides a roadmap on how to organise green marketing effectively and sustainably. He offers a fresh start for green marketing, one that provides a practical and ingenious approach.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 GRA (Browse shelf(Opens below)) | 1 | Lost Checked out | 20/08/2019 | 0068168 |
Total holds: 0
Includes bibliographical references (p. [293]-296) and index.
John Grant provides a roadmap on how to organise green marketing effectively and sustainably. He offers a fresh start for green marketing, one that provides a practical and ingenious approach.