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Persuasion : psychological insights and perspectives /
Contributor(s): Brock, Timothy C
| Green, Melanie C.
Publisher: London : SAGE, 2005Edition: 2nd ed.Description: 368 p. : ill., plates ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 076192809X (pbk.); 9780761928096:; 9780761928096 (pbk.).Subject(s): Persuasion (Psychology) | Influence (Psychology)DDC classification: 153.852 Summary: This second edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups and advertising.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 153.852 BRO (Browse shelf(Opens below)) | 1 | Available | 0076429 |
Total holds: 0
Includes bibliographical references and index.
This second edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups and advertising.