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A crash course in email marketing for small and medium-sized businesses /

By: Hayes, John W.
Publisher: Petersfield : Harriman House, 2013Description: 100 pages ; 22 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781908003713; 9781908003713:; 1908003715.Subject(s): Internet marketing | Electronic mail systems | Electronic mail messages | Small business marketingDDC classification: 658.872
Contents:
About the author -- preface -- Email marketing is alive and kicking -- Selecting your email marketing service provider -- Growing your list the right way and the wrong way -- Spam -- Keeping it relevant -- Driving engagement beyond the click -- Frequency and timing -- Subject lines, headline news -- Take time for text -- Automate, schedule and mobilise -- Testing and optimising for success -- Understanding your return on investment -- Email marketing for eBay and Amazon sellers -- Stop talking about email marketing.
Summary: Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available - both on or offline. This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 HAY (Browse shelf(Opens below)) Available 0062495
Total holds: 0

"An Enterprise Nation book."

About the author -- preface -- Email marketing is alive and kicking -- Selecting your email marketing service provider -- Growing your list the right way and the wrong way -- Spam -- Keeping it relevant -- Driving engagement beyond the click -- Frequency and timing -- Subject lines, headline news -- Take time for text -- Automate, schedule and mobilise -- Testing and optimising for success -- Understanding your return on investment -- Email marketing for eBay and Amazon sellers -- Stop talking about email marketing.

Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available - both on or offline. This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content.

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