ATU Sligo /ATU St Angela's

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Cultural strategy : using innovative ideologies to build breakthrough brands / by
Publication details: Oxford : Oxford University Press, 2012
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 HOL.

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How brands become icons : the principles of cultural branding / by Language: English, Undetermined
Publication details: Boston, Ma. : Harvard Business School Press, 2004
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.827 HOL.

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