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Foundations of strategy /

By: Grant, Robert M.
Contributor(s): Jordan, Judith [author.].
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2015Edition: 2nd edition.Description: xii, 379 pages : illustrations, graphs, charts (coloured) ; 25 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781118914700 paperback; 9781118914700:; 1118914708 paperback.Subject(s): Strategic planning | Industrial management -- Technological innovationsDDC classification: 658.4012
Contents:
Preface to 2nd edition -- Preface to 1st edition -- Online teaching and learning resources -- Case list -- The concept of strategy -- Industry analysis -- Resources and capabilities -- The nature and sources of competitive advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Corporate strategy -- Global strategies and the multinational corporation -- Realizing strategy -- Current trends in strategic management -- Glossary -- Index.
Summary: 'Foundations of Strategy' is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth. The content has been fully revised and updated to reflect recent developments in the business environment and strategy research.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.4012 GRA (Browse shelf(Opens below)) 1 Available 0064453
Total holds: 0

Includes bibliographical references and index.

Preface to 2nd edition -- Preface to 1st edition -- Online teaching and learning resources -- Case list -- The concept of strategy -- Industry analysis -- Resources and capabilities -- The nature and sources of competitive advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Corporate strategy -- Global strategies and the multinational corporation -- Realizing strategy -- Current trends in strategic management -- Glossary -- Index.

'Foundations of Strategy' is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth. The content has been fully revised and updated to reflect recent developments in the business environment and strategy research.

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