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Consumer-centric category management : how to increase profits by managing categories based on consumer needs /
By: A. C. Nielsen Company.
Contributor(s): Heller, Al | Karolefski, John.
Publisher: Hoboken, N.J. : Wiley, 2005Description: 352 p. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471703591 (hbk.); 9780471703594:; 9780471703594 (hbk.).Subject(s): Retail trade -- Management
| Consumers' preferencesDDC classification: 658.78 Summary: Historically, category management has been a process in which product categories are managed as business units, today it is evolving into 'shopper' management. This book reflects that much-needed change focusing on using categories to target the 'right' shopper segments.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.78 ACN (Browse shelf(Opens below)) | 1 | Available | 0068237 |
Total holds: 0
Historically, category management has been a process in which product categories are managed as business units, today it is evolving into 'shopper' management. This book reflects that much-needed change focusing on using categories to target the 'right' shopper segments.