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Marketing 3.0 : from products to customers to the human spirit /
By: Kotler, Philip.
Contributor(s): Kartajaya, Hermawan | Setiawan, Iwan.
Publisher: Hoboken, N.J. : Wiley, c2010Description: xv, 188 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470598825 (hbk.); 9780470598825:; 0470598824 (hbk.).Subject(s): Marketing
DDC classification: 658.8 Summary: In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 0060283 |
Total holds: 0
Includes index.
In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.