The business of events management /
Contributor(s): Beech, John G | Kaiser, Sebastian | Kaspar, Robert.
Publisher: Harlow, UK : Pearson Education Limited, 2014Description: xxii, 393 p. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273758624; 9780273758624:; 0273758624.Subject(s): Special events -- Planning | Special events -- ManagementDDC classification: 394.2Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 394.2 BEE (Browse shelf(Opens below)) | 1 | Available | 0092316 |
Includes index.
Event management : an introduction / John Beech -- Part 1 : the events management context.The dimensions of event management / Robert Kaspar. Theories and models in event management / Sebastian Kaiser. The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser. The business of corporate events / Rob Davidson -- Part 2 : business functions applied to events. Managing people and the role of volunteers / Terri Byers and Samantha Gorse. Marketing and destination branding / Martina Lettner and Rick Burton. Financing events / Martin Schnitzer. Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Part 3 : management issues specific to the events sector. Sustainable event management / Cheryl Mallen and Chris Chard. Events, the law and risk management / Dominik Kocholl. Event operations and project management / Martin Egger and Helmut Lux. Events and new media technologies / Lukas Rossler. The event life cycle / Robert Kaspar. The role of sports and event venues / Louise Bielzer. Economic impact evaluation of events / Norbert Schutte. Events management and the hospitality industry / Stefan Walzel. Creating and designing events / Hilary S. Carty. Events in public spaces / Gernot Wolfram and Claire Burnill. Events as sponsorship investment / Ariane Bagusat -- Part 4 : conclusions. Trends in event management / Andreas Reiter -- Glossary -- Index.
'The Business of Events Management' provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.