The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
By: Knapp, Duane E.
Publisher: New York : McGraw-Hill, c2008Description: xix, 264 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071494410.Subject(s): Brand name products![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.827 KNA (Browse shelf(Opens below)) | 1 | Available | 0068162 |
Total holds: 0
Includes bibliographical references (p. 247-253) and indexes.