Creating value with big data analytics : making smarter marketing decisions /
By: Verhoef, Peter C [author.].
Contributor(s): Kooge, Edwin | Walk, Natasha.
Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2016Description: xxii, 316 pages : ill. ; 25 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781138837959; 9781138837959:; 1138837954; 9781138837973; 1138837970.Subject(s): Consumer profiling | Big data | Marketing -- Data processingDDC classification: 658.83 Summary: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging Big Data and analytics. This book provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.83 VER (Browse shelf(Opens below)) | 1 | Available | 0064429 |
Includes bibliographical references and index.
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging Big Data and analytics. This book provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times.