An investigation into the development of brand communities in the convenience good sector /
By: Hayes, Neal.
Contributor(s): Lacey, Nicola.
Series: Master of Science in Marketing, 2012; M. Sc. in Marketing, 2012.Publisher: 2012Description: p.Subject(s): Convenience foods
| Branding (Marketing) | Brand loyalty | Relationship marketingDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2012
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Library Use Only
|
ATU Sligo Yeats Library Research Collection | 1 | Not for loan | M032216 |
Total holds: 0
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2012