UX strategy : how to devise innovative digital products that people want /
By: Levy, Jaime [author.].
Publisher: Sebastopol, CA : O'Reilly, 2015Description: xii, 298 pages : color illustrations ; 23 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781449372866 (pbk.); 9781449372866:; 1449372864 (pbk.).Subject(s): User-centered system design | Human-computer interaction | User interfaces (Computer systems) | Web sites -- DesignDDC classification: 006.6Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 006.6 LEV (Browse shelf(Opens below)) | 1 | Available | 0092632 |
What Is UX Strategy? -- The Four Tenets of UX Strategy -- Validating the Value Proposition -- Conducting Competitive Research -- Conducting Competitive Analysis -- Storyboarding Value Innovation -- Creating Prototypes for Experiments -- Conducting Guerrilla User Research -- Designing for Conversion -- Strategists in the Wild -- Dénouement.
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away.