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UX strategy : how to devise innovative digital products that people want /

By: Levy, Jaime [author.].
Publisher: Sebastopol, CA : O'Reilly, 2015Description: xii, 298 pages : color illustrations ; 23 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781449372866 (pbk.); 9781449372866:; 1449372864 (pbk.).Subject(s): User-centered system design | Human-computer interaction | User interfaces (Computer systems) | Web sites -- DesignDDC classification: 006.6
Contents:
What Is UX Strategy? -- The Four Tenets of UX Strategy -- Validating the Value Proposition -- Conducting Competitive Research -- Conducting Competitive Analysis -- Storyboarding Value Innovation -- Creating Prototypes for Experiments -- Conducting Guerrilla User Research -- Designing for Conversion -- Strategists in the Wild -- Dénouement.
Summary: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 006.6 LEV (Browse shelf(Opens below)) 1 Available 0092632
Total holds: 0

What Is UX Strategy? -- The Four Tenets of UX Strategy -- Validating the Value Proposition -- Conducting Competitive Research -- Conducting Competitive Analysis -- Storyboarding Value Innovation -- Creating Prototypes for Experiments -- Conducting Guerrilla User Research -- Designing for Conversion -- Strategists in the Wild -- Dénouement.

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away.

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