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Native advertising : the essential guide /

By: Lovell, Dale [author.].
Publisher: London : Kogan Page, 2017Description: xiv, 227 pages : illustrations, maps ; 74 cm.Content type: text | text | still image | cartographic image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9780749481162; 9780749481162:; 0749481161.Subject(s): Internet advertising | Advertising | Internet marketingDDC classification: 659.1 LOV
Contents:
Part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Building a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.
Summary: Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 659.1 LOV (Browse shelf(Opens below)) Available 0063285
Total holds: 0

Includes bibliographical references and index.

Part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Building a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.

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