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Marketing communications in tourism and hospitality : concepts, strategies and cases /

By: McCabe, Scott.
Series: Hospitality, leisure, and tourism.Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2009Description: xx, 300 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750682770 (pbk.); 9780750682770:; 0750682779 (pbk.).Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Communication in marketing | Tourism -- Marketing -- Case studies | Hospitality industry -- Marketing -- Case studies | Communication in marketing -- Case studiesDDC classification: 338.47910688
Contents:
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
Summary: This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.47910688 MCC (Browse shelf(Opens below)) 1 Available 0074842
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.47910688 MCC (Browse shelf(Opens below)) 1 Available 0086411
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.47910688 MCC (Browse shelf(Opens below)) 1 Available 0086311
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.47910688 MCC (Browse shelf(Opens below)) 2 Available 0086312
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.47910688 MCC (Browse shelf(Opens below)) 3 Available 0086313
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.47910688 MCC (Browse shelf(Opens below)) 4 Available 0086306
Total holds: 0

Includes bibliographical references and index.

Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.

This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet.

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