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The practice of market research : an introduction /
By: McGivern, Yvonne.
Publisher: Harlow : Financial Times Prentice Hall, 2009Edition: 3rd ed.Description: xxx, 548 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273717072 (pbk.); 9780273717072:; 0273717073 (pbk.).Subject(s): Marketing research
| Marketing research -- MethodologyDDC classification: 658.83 Summary: This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.83 MCG (Browse shelf(Opens below)) | 1 | Available | 0075879 |
Total holds: 0
Includes bibliographical details and index.
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.