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Social media marketing in tourism and hospitality /
By: Minazzi, Roberta [author.].
Publisher: Cham, Switzerland : Springer, 2015Description: xix, 163 pages : illustrations ; 25 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9783319051819; 9783319051819:; 3319051814.Subject(s): Tourism -- Marketing
| Social media | Tourism -- Social aspects | Internet marketing | Hospitality industry -- Marketing | Hospitality industry -- Social aspectsDDC classification: 338.4791
Contents:
Information and communication technologies (ICTs) in tourism : concepts and developments -- The digitization of word-of-mouth -- Social media impacts on travelers -- Social media impacts on travel suppliers : social media marketing -- Mobile social media marketing in tourism -- Social media metrics and analysis.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 338.4791 MIN (Browse shelf(Opens below)) | 1 | Available | 0064311 |
Total holds: 0
Includes bibliographical references.
1. Information and communication technologies (ICTs) in tourism : concepts and developments -- 2. The digitization of word-of-mouth -- 3. Social media impacts on travelers -- 4. Social media impacts on travel suppliers : social media marketing -- 5. Mobile social media marketing in tourism -- 6. Social media metrics and analysis.